Last updated: 22 December 2025
1. Data Controller
The data controller responsible for processing personal data on this website is:
WHITE MATTER AS
Veimester Kroghs gate 18A
7052 Trondheim
Norway
Organisation number: 935 482 976
Email: [email protected]
2. Personal Data We Collect
When you visit this website or subscribe to our newsletter, we may collect the following personal data:
Email address
Name (if provided)
IP address
Date and time of subscription
Consent and subscription records
Technical data required for website functionality
Personal data is only collected when you voluntarily provide it.
3. Purpose of Processing
We process personal data for the following purposes:
Sending email newsletters and related communications
Managing newsletter subscriptions and consent records
Ensuring website functionality, security, and performance
Complying with legal obligations under the GDPR
4. Legal Basis for Processing
The legal basis for processing personal data is:
Consent (Article 6(1)(a) GDPR) — for newsletter subscriptions
Legitimate interest (Article 6(1)(f) GDPR) — for operating and securing the website
You may withdraw your consent at any time.
5. Newsletter Subscription
If you subscribe to our newsletter:
You will only receive emails you explicitly signed up for
We use a double opt-in process where applicable
Each email contains a one-click unsubscribe link
You may unsubscribe at any time with immediate effect
6. Use of GoHighLevel (GHL)
We use GoHighLevel (HighLevel Inc.) as our customer relationship management (CRM) and email marketing platform.
GoHighLevel processes personal data on our behalf as a data processor.
This may include:
Email address
Name
Subscription and interaction data
GoHighLevel may process data outside the EU/EEA. In such cases, appropriate safeguards such as Standard Contractual Clauses (SCCs) are in place to ensure GDPR compliance.
More information about GoHighLevel’s data practices can be found here:
https://www.gohighlevel.com/privacy-policy
7. Data Retention
We retain personal data:
For as long as you are subscribed to the newsletter
Until you withdraw consent or unsubscribe
As required by law for documentation and compliance purposes
After unsubscribing, your data will be deleted or anonymized unless legal obligations require longer retention.
8. Data Sharing
We do not sell or rent personal data.
Personal data is only shared with:
GoHighLevel (newsletter delivery and CRM services)
Technical service providers necessary to operate this website (e.g. hosting, security)
All service providers are contractually obligated to comply with GDPR.
9. Your Rights Under GDPR
You have the right to:
Access your personal data
Rectify inaccurate or incomplete data
Request deletion of your data (“right to be forgotten”)
Restrict or object to processing
Withdraw consent at any time
Data portability
Lodge a complaint with a supervisory authority
To exercise your rights, contact:
[email protected]
10. Cookies & Website Data
This website may use technically necessary cookies required for proper operation.
If additional cookies (such as analytics or tracking cookies) are used, consent will be requested separately via a cookie banner.
11. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time to reflect legal or technical changes.
The current version is always available on this website.